North & South America
OUR BRAND MISSION TO INSPIRE PEOPLE TO MOVE FREELY ON WHEELS
conveys all the ways we motivate people to skate: messaging that excites or surprises or gets people to think about the sport — and the brand — in a new light.
is, intentionally, a broad, inclusive term. It encompasses anyone who is skating now, or should be. Our audience is as large as the sport.
To Move Freely
reinforces the graceful, flowing uniqueness of skating. It signals the deeply satisfying and personal feeling of moving under your own power,on your own time, in your own style.
literally grounds the motion in skating and specifies our core work.
Imagine what the world would look like if Rollerblade were successful in executing its mission — a world changed through healthier people, stronger communities, less congestion, less pollution, more joy, deeper interaction with human, physical life. Not a small vision.
These principles are the pillars of the Rollerblade mission. They are filters through which we decide and defend all brand and product decisions. Our brand principles drive everything we do and everything we make
In addition, Rollerblade® has achieved the following industry firsts:
- Ventilated shells/breathable liners
- Buckle closure systemc
- "Cored" wheel design
- Graduated brake design
- Aggressive skate/stunt skate
- Award-winning braking system - Advanced Braking System (ABT)®
- Women's Specific Skate
- Tool less, push-button adjustable children's skate
- Liner with temperature regulation material (keeps feet cooler and dryer)