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02/09/2010

Rollerblade® 2010 Skates in Stores Now

It's 2010. Twenty-ten. The future we talked about in 1980 has arrived. What was a portable cassette player then is now a library of music that fits into a device the size of your thumb. And through time, Rollerblade® has remained dedicated to one focus: researching, testing, and building inline skates to maximize the classic euphoric experience that is uniquely Rollerblade®.

But don’t be confused; while we’ve stayed true to who we are, a lot has changed. Gone are the heavy neon boots with hub-less hot pink wheels and basic laces. Over the years we have evolved without chasing trends. We’ve introduced hundreds of new skates with upgrades and refinements that reflect our latest research and innovative designs aimed at improving and enhancing skating.

The 2010 collection is thoroughly modern. You’ll find sleek skates that are lighter, more comfortable and perform better. Today, larger wheels offer a smoother and more powerful ride. Our Lo-Balance frame keeps you grounded and makes it easier to take corners smoothly. And talk about contemporary, you’ll find our new magnesium frame is feather light with the benefit of reduced vibration. Technical grade asymmetrical lacing from our race skates has been added to our Speedmachine fitness skates. And we’ve created a fresh batch of kid’s skates.

 Rollerblade® 2010 product brings skating’s timeless appeal to meet the demands of today’s mobile, active, outdoor lifestyles. Rollerblade®, a modern-classic.

Click here to see the full 2010 Collection

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ROLLERBLADE IS A DIVISION OF TECNICA GROUP S.P.A.
Company subordinate to the management and coordination of Sintesi Holding S.r.L.
Based in Giavera del Montello (TV) - Via Fante d’Italia n. 56 | Share Capital € 25,000,000.00 fully paid up
Company registered under no. 78175 R.E.A. of Treviso. | Business Register and Tax Code 00195810262