Last year Rollerblade® released CityExplorer videos. We had a brief chat with video maker and creative mind Niels Groenendijk about his upcoming project: ‘80MM’
Niels Groenendijk used to be an aggressive skater, after a few naughty injuries he quit. That time he already picked up filming and doing creative work for different companies. He still was in love with skating and started to pick up freeskating. Cruising around on his skates instead of his bike or the public transport made him see the city from different new angles, and most important still being on your skates. That made him think about combining his passions: skating, graphic design, video making and travelling. That is how CityExplorer was born.
For this year Niels and the team came up with a new format, called ‘80MM’. The name comes from the teams favourite wheel size to cruise around cities on their Rollerblade® Twister skates. In 2015 they will travel around the globe to cruise around and get some crazy dowhills on their 80mm wheels, of course from the perspective to showcase the 5 cities from a local point of view. 80MM wil get together with local skaters and eventually broadcast their city from 80MM point of view combined with the coolest skatespots the locals show them. Timmy van Rixtel, team Rollerblade® member, will join Niels and ad some of his signature skating flavour.
The idea to hook up with more locals came from their 2014 travels. They got to know and incidentally hooked up with a lot of cool, nice and interesting people. With 80MM we want to collaborate with local skaters more, and also produce content combining their local point of view. These locals know the cities hotspots and hidden gems. They know all the ins and outs and we help out to shoot a nice visual portrait of their lifestyle and skating. For us it is also an honour if the locals want to share that. Isn’t that what skating is about, sharing your passion with likeminded people? We don’t only focus on their skating but the complete lifestyle as a skater!
80MM will visit Cape Town ZAF and Shanghai CHN. More cities will follow soon!
February 4th 80MM wants to roll with you. Hookup will be at 21:00 at the greenpoint circle in Cape Town. We hope to meet you in your Country and cruise around in your City!