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Ujimaa Foundation's Freedom Riders

Based in Oakland, California, The Ujimaa Foundation’s mission is to instill and promote esteem in youth.  When the Foundation’s Executive Director, Blu Pride, reached out to us about joining forces, we happily supplied 260 pairs of skates, protective gear and helmets for their Freedom Rider’s Program.  

The Freedom Rider’s goal is to get kids skating early so that skating is part of their lifestyle to promote healthy habits and a fun, outdoor activity for kids who attend their programming, which consists of after school programs, STEAM programming and summer camps.  The Freedom Riders program hopes to instill the benefits of not only being active, but also to build confidence, promote teamwork and problem-solving skills.  The kids who participate in the Freedom Riders program not only learn to skate, but also get to keep their skates and protective gear that Rollerblade® provided. 

Blu Pride noted, “I grew up inline skating, so I know from experience the benefits of the sport.  I am eternally grateful to Rollerblade® for their partnership and support as well as recognizing the benefits of the Ujimaa Foundation overall.”

To learn more or to donate, visit